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Clarence Young Autohobby Museum  

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1967 Mercury Cougar promo...This item was published in an NAPA advertisement and shows a fairly common use of promos beyond the original intent. The cars are 67 Mercury Cougar promos which were much larger than standard promos. 

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1967 Pontiac Firebird dealer promo...Here is an advertisement featuring the promotional 67 Pontiac Firebird that appeared in Pontiac's Safari magazine which was a magazine sent to Pontiac owners. 

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1969 Ford "Going Thing" Value Book...This one features coupons for free 69 Ford Thunderbird promo models.    

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One good research tool for promotional models is the "announcement materials" book sent to car dealers many months prior to introduction day for the next year's new cars and trucks.

Shown (upper picture) is the cover of the "1969 Chrysler/Plymouth/Imperial Announcement Materials" book.

Three informational items about promo models appeared in this book.

One: A promo drag racing set called "Shutdown" was offered and included one GTX and one Road Runner. These racers were 5" long.

Two: Two regular promos in 1/25th scale were offered: GTX 2-door hardtop and Barracuda fastback available in assorted colors.

Three: A special two-pen Shaffer desk set (lower picture) was offered with a GTX model car only. Most items pictured in the announcement book and others of its type showed cars of the previous year since the new models were not yet revealed even to the dealers.

More Examples

69 Chrysler Plymouth Imperial announcement book

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Plymouth promo desk set

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1970 Johan Flyer...This single sheet flyer promoted three 1964 Johan kits of the Gold Cup Series.   

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Here is a birthday picture from October 6, 1955. Mr. Cerny celebrates a fourth birthday. He is holding two very fresh looking 54 PMC friction cars-a 54 Chevrolet Belair and a 54 Plymouth Savoy Suburban. 

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Here is a birthday picture from October 6, 1957. Mr. Cerny celebrates a sixth birthday. He is admiring his new 57 Ford, 57 Desoto and 57 Chrysler.

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Promos even of the 60's were not always made of plastic and were not always totally current. Here are some Nylint Ford trucks used in a Ford promotional campaign. These trucks are all 1960 models except the Econoline which is a 1961 model.  

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This clear plastic 1956 Rambler Custom 4-door sedan was made by an unknown manufacturer. Many think this car was made " in-house" at American Motors. The scale is likely 1:20th with the car measuring 9.25 inches in length. The primary purpose of this model was to demonstrate unit body construction, which was an exclusive feature on the American market at the time. A sticker on top points out the old body on frame method of construction on one side and the more modern unit construction on the other half. In a way, this model was a follow-up to a similarly themed 1948 Hudson half clear model.
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If you thought there was not a dealer promo for the 1967 Mercury Cougar, here is proof that there indeed was one. It was, incidentally, not standard size nor typical material as is suggested in the copy of this folder and it cost only 75 cents at the time. This flyer measures 8.5 by 10.5 inches and folds out to 16.5 by 10.5 inches. It contains an unused coupon to order the scale model Cougar. 

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Clarence Young Autohobby once made various kinds of replica model cars. The first one was Preston's Dream.    Detailed Information

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Some dealer promotional models were a bit more than just replicas of the real things. Some were little 1:25th salesmen such as the 59 Desoto Fireflite shown which touted six wonderful features of this great car and encouraged a test drive as the seventh point.

59 Desoto salesman

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The 61 Mercury Comet touted 114-inch wheelbase and two economy engines as well as a host of other features from roof top to rear bumper.

61 Mercury Comet promotional model

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