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Things Mostly Automotive 

Clarence Young Autohobby 

 1973

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Stock# 359...1973 Chevrolet Corvette 454 Stingray T-top coupe/ Medium Blue Metallic/ plastic/ dealer car made by MPC/ 1:25th scale/ no opening features/ straight from the original dealer to me/ super sharp...$495.
73c359L.JPG (14889 bytes)

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Stock# 73CC...1973 Chevrolet Corvette stapled sales catalog/ measures 11 by 8.5 inches/ contains 6 pages filled with lots of specs, options, etc./ shows a 53 Vette and shows neat vinyl covered removable hardtop option/ excellent condition...$12.
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Stock# 73DA...Back in the days when all the new cars came out in the fall, the dealers had to be ready for the big event--Introduction Day!

In order to have the showroom and grounds ready, the dealers had to do their homework way ahead of time.

They received an announcement materials package in the summer. They ordered the promotional material that they wanted or could afford and hoped that everything arrived in time for the big introduction day.

The offering here is just such an announcement materials loose-leaf format notebook--1973 Dodge Sales Promotion. This item measures 11.5 by 10 inches and contains 74 pages about Announcement Period, Continuing Merchandising, Goodwill Items and Sales and Training Aids.

Note:  This item was never used as it was sent to Jim Truitt, deceased, who was a graphic designer who probably designed portions of this announcement material. Since most were sent to dealers, they were used. This might be the one and only one of these that was never used.

Information is included about dealer promo models. Two regular promos in 1/25th scale were offered: Charger Rallye and Challenger Rallye. An order form for these is included. Also shown is a desk set with pens and plaque with a promo attached.

Note: Most items pictured in this book will be from the previous year model as the announcement sets were sent out prior to actual production of the new cars. 

All the promo items featured cannot possibly be listed but here is a sample: window and showroom display kits, outdoor banners, pylon futuristic displays, product and decor danglers, postcards, color and options displays, promo models and hundreds of additional small items such as ice scrapers, napkins, license plates, puzzle pictures, yardsticks, t-shirts, pens and pen sets, tie-clips and much, much more.

Lots of items here relate to the Dodge Boys and White Hats.

This item is 99.9% complete or better and is in very nice unused condition...$68.95.  Free Shipping US!  

73 Dodge announcement materials book

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Stock# P15...1973 Pontiac Firebird Trans Am and Formula hardtops placard/ This item measures 20" long by 17.5" high. It is a showroom poster insert intended for use in special dealer frames provided to Pontiac dealers. Each year the dealers changed these items as new models were introduced. It is printed on fairly heavy stock and could easily be displayed by itself. No metal frame is included. One slight mark on surface. Nice appearance...$68 
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Stock# P10...1973 Pontiac Grand Prix hardtop coupe showroom placard/ This item measures 20" long by 17.5" high. It is a showroom poster insert intended for use in special dealer frames provided to Pontiac dealers. Each year the dealers changed these items as new models were introduced. It is printed on fairly heavy stock and could easily be displayed by itself. No metal frame is included. Slight discoloration and chafing. Beautiful piece for a really neat car...$58. 
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Stock# P3...1973 Pontiac Ventura Custom 2-door coupe with Sprint option and 1973 Pontiac Ventura  2-door hatchback coupe showroom placard/ This item measures 20" long by 17.5" high. It is a showroom poster insert intended for use in special dealer frames provided to Pontiac dealers. Each year the dealers changed these items as new models were introduced. It is printed on fairly heavy stock and could easily be displayed by itself. No metal frame is included. This one has not been used but has a slight stain on the lower right corner. The glossy finish of this item makes it difficult for my camera to pick up the full color of this placard...$38. 
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Stock# 73VV...1973 Volvo 140 Series stapled sales catalog/ measures 11 by 11 inches/ full-color/ contains 10 pages with great photos and usual specs, options, etc./ features 142, 144 and 145/ covers show some wear but otherwise brochure is very good/ Delaware Motors, Buffalo, NY is rubber stamped on the cover/ fun for the Volvo collector...$10.95.   Free Shipping US!   
73 Volvo 140 Series sales catalog Partial Scan

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Stock# 73VE...1973 Volvo 164E Series stapled sales catalog/ measures 11 by 11 inches/ full-color/ contains 10 pages with great photos and usual specs, options, etc./ covers show some wear and discoloration but otherwise brochure is very good/ Delaware Motors, Buffalo, NY is rubber stamped on the cover/ fun for the Volvo collector...$10.95    Free Shipping US!  
73 Volvo 164E sales catalog Partial Scan

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Clarence Young Autohobby 

PO Box  2021, Weaverville, NC 28787

828-645-5243   828-768-5243

Contact.. Autohobby@surfbest.net

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